Highly Recommended

image from here

Do you ever wonder why some advertisement stick in your mind and some others don't? Or why do you remember some of the lectures and don't really remember the others?

Some ideas survive and some others die. Some ideas may always be remembered by people, but some others are easily forgotten. Do you want your idea to be the survived one?

"Made to Stick" identifies 6 characteristics of ideas which "stick":

1. Simple (makes people easily understand your idea)

2. Unexpected (makes people pay attention to your idea)

3. Concrete (makes people remember your idea)

4. Credible (makes people believe your idea)

5. Emotional (makes people care to your idea)

6. Stories (makes people act after getting your idea)

Both good and bad ideas can stick on people's mind. In my opinion, instead of the idea itself, what matters actually is the "package" --the way you deliver the ideas. 

By the way, I personally think that this book is like the "extension" of the "Influence People" part (on "How to Win Friends and Influence People"), with another point of view and techniques. Hehe. :)

Anyway, I also recommend this book to all government officers and academician. Happy reading! (after you buy or borrow the book, of course)

This is a mind map of Made to Stick. I got this from Google Image. 

Get the way of creating mind maps from www.my-mind-maps.com .